If your service feels messy, your team stressed, and your guests restless, chances are it’s not your staff…it’s your design.

Here’s how smart design turns chaos into calm and efficiency into profit.

First impressions aren’t just important in hospitality — they’re everything. Before a guest has tasted your food or spoken to your team, the design of your space has already made its mark. Here’s how design becomes the secret weapon for loyalty and spend.

Design in hospitality isn’t just about making spaces look good — it’s about strategy. The right interior choices shape guest experience, improve operations, and directly impact revenue. In this article, I explore why design should be seen as a business tool, not just decoration.

Rachael Easton Taylor, Founder and Creative Director of With Rachael LTD, shares her journey, values, and vision for hospitality design. From building a career in award-winning studios to launching her own purpose-led practice, Rachael reflects on the highlights, priorities, and the power of community within Pro-Manchester.