Most hospitality projects don’t start with a clear brief. They start with a feeling. Something isn’t quite working, the space feels harder to run than it should, and the business has evolved faster than the building. This piece explores why the most important design conversations often happen before something formally becomes a project.

A space for hospitality owners to step back from the day to day, share experiences and leave with practical ideas they can use straight away.

If your service feels messy, your team stressed, and your guests restless, chances are it’s not your staff…it’s your design.

Here’s how smart design turns chaos into calm and efficiency into profit.

First impressions aren’t just important in hospitality — they’re everything. Before a guest has tasted your food or spoken to your team, the design of your space has already made its mark. Here’s how design becomes the secret weapon for loyalty and spend.

Rachael Easton Taylor, Founder and Creative Director of With Rachael LTD, shares her journey, values, and vision for hospitality design. From building a career in award-winning studios to launching her own purpose-led practice, Rachael reflects on the highlights, priorities, and the power of community within Pro-Manchester.